International Organisation hiring Branding and Promotion Expert, Tourism Sector
Minsk, Belarus, 01 April 2015
Support to sustainable tourism development in Belarus.
The overall objective of the project is the promotion of sustainable tourism in Belarus as source of country's regional development.
The purposes are:
To improve interaction and cooperation among regional and local administrations, tourism service providers, and other relevant national and local stakeholders through supporting creation of local tourism clusters (destinations);
To support the local and regional stakeholders in tourism strategy development and implementation through introduction of European best practices and expertise in tourism management;
To enhance the range and quality of tourism services through capacity building for the local service providers.
Result 1: Tourism related decision making in the project territories is based on reliable data and is driven by the local stakeholders according to the elaborated strategic and planning documents
Result 2: Tourism service providers, local stakeholders including NGOs and local administrations have an increased capacity to cooperate as a tourism cluster and compete for their tourism market share
Result 3: Compared to pre-project situation, project tourism destinations attract at least by 20% more tourists at the end of the project thanks to active promotion and Marketing.
Duration of assignment: 30 months
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