Tender: Marketing Plan to Stimulate Take-up of eID and Trust Services for Digital Single Market
Belgium, 14 July 2015
The eIDAS Regulation sets a predictable regulatory environment for EU citizens, business, and public administrations to confidently go digital through the use of electronic identification (eID) and trust services (i.e., e-signatures, e-seals, e-time stamping, e-delivery service and website authentication).
In a nutshell, by leveraging the opportunities of eIDAS:
Citizens may safely shop online, make use of financial services, access public services, or even set up a business.
Businesses can save millions by benefiting from electronic procurement or participating in tenders.
Public authorities are increasingly offering online public services, allowing for more convenient, secure, and transparent service provisioning to its citizens.
The aim of the study is to assess, in relation to the usage of eID and trust services, the current and potential market size (including e-government practice), identifying barriers and drivers, facilitating cross-sector synergy and/or partnership with a view to remove fragmentation and magnify benefits to European citizens, businesses, industry and public administration. The scope of the study is the European Union and the EEA and abroad: specifically the US, Japan and BRICS countries.
The main objectives of the study will therefore be to:
Devise a market and economic analysis as detailed as possible at EU level, and concretely illustrate how global market dynamics and trade opportunities should drive the conception/development of eIDAS-related policy and industrial initiatives contributing to realise a fully integrated DSM.
On the basis of these findings, devise a "marketing plan" for eID and trust services.
Contribute to the activities – specified under task 3 below - related to the development of a eIDAS European Observatory to boost online trust, security and transparency in the DSM which will serve as a virtual network of stakeholders to exchange ideas and good practices as well as recommend actions and initiatives to ease the uptake of electronic identification and trust services.
Task 1: Enhance eID and Trust Services' market analysis
Task 2: Marketing plan to stimulate take-up of eID and trust services
Task 3: Input for the activities related to the development of the eIDAS European Observatory
Submission Deadline: 4 September 2015
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