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FAO recruiting Digital Marketing Consultant


Home based, preferably in Italy or Europe, 18 May 2016

Background

As part of the FAO’s Trade and Markets Division, the World Banana Forum (WBF) is a permanent space of assembly for participants representing the global banana supply-chain to promote open dialogue on challenges facing the banana industry. Its mission is to inspire collaboration and achieve industry-wide consensus on best practices regarding workplace issues, gender equity, environmental impact, sustainable production and economic issues. The WBF has partnered with the Sustainable Trade Initiative – IDH, organization committed to accelerate and up-scale sustainable trade of commodities by building impact oriented coalitions of multiple stakeholders, to develop an online portal on sustainable agricultural practices in the project Leveraging the adoption of good practices in the banana sector. The user-friendly portal will facilitate the dissemination of knowledge and adoption of best environmental and asocial practices in the banana sector, being accessible to small producers and all value chain players, and constituting a learning platform to build local capacity. The areas of implementation will be Latin America, and on a lower scale Africa and Asia. The WBF portal will be hosted in Bioversity International’s Promusa website (www.promusa.org), building on their experience with knowledge-sharing platforms on bananas, and the WBF/FAO website.

Within the framework of the WBF’s Working Group on Sustainable Production Systems and Environmental Impact (WG01), the WBF now invites applications from qualified consultants to lead the digital outreach strategy and drive traffic to the Promusa website. Under the overall supervision of the WBF Secretariat and Bioversity International with the support of the WG01 Coordinators, the consultant will:

  • Increase the website traffic and visibility, widely promoting the dissemination of knowledge in the global banana sector.

  • Define and implement a content strategy and approach for the Virtual Library (SEO), mapping the target audiences.  Track, optimize and measure website performance against KPI’s to maintain an optimum user experience gaining insights into how content, strategy and processes might be improved.

  • Manage and grow the audience across an array of social media platforms, and launch an advertising campaign.

  • Create engaging videos in best environmental and social practices for the stakeholders of the banana industry.

Target Audience

Banana producing and exporting sector, from producers/farm administrators to multinationals and trade/exporting companies.

Geographical coverage: English, Spanish and French-speaking countries.

Expected Outputs

  • A work plan, which will have to be approved by the WBF/FAO and Bioversity International.

  • A digital outreach strategy to enhance the dissemination of the Virtual Library.

  • Whenever possible, short didactic videos will be produced as part of the campaign.

Duration: 6 months

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