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Consultant Services for UNICEF’s Market-based Sanitation Guidance, Markets and Supplier Financing Centre


Denmark, 27 November 2019

Context and Purpose of the Consultancy:

The fundamental mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. This includes that all children and young people can access and benefit from goods and services that provide an opportunity to survive, develop, thrive and reach their full potential, without discrimination, bias or favouritism.

According to WHO/UNICEF JMP (2019) recent estimates, 673 million people worldwide are still practicing open defecation and over half of the global population or 4.2 billion people across the world lack safe sanitation. Against this backdrop, UNICEF designed its global strategy for water, sanitation and hygiene (WASH) 2016-2030 to contribute to meeting the Sustainable Development Goal (SDG) target 6.2 to achieve access to adequate and equitable sanitation and hygiene for all and end open defecation by 2030. As part of this great challenge, under its Strategic Plan 2018-2021, UNICEF is aiming to support 250 million people to stop open defecation and is aiming to achieve 60 million people to gain access to at least basic sanitation through UNICEF-supported programmes by 2021.

A key approach adopted in UNICEF's global WASH strategy is to build sustainable markets for water, sanitation and hygiene goods and services that balance demand and supply. Given that markets for sanitation goods and services in many low-income countries are poorly developed, there is a need to influence and shape these markets to ensure that products and services are available, accessible and affordable to those who need them. It is in this context that UNICEF has developed a Sanitation Market Shaping Strategy that defines market shaping as: "[..] a combination of carefully-targeted catalytic actions, selected on the basis of in-depth market analysis, designed to stimulate a diverse range of appropriate sanitation services, products and suppliers, and ensure the market as a whole remains healthy and sustainable".

In support of the above, UNICEF is in the process of developing a guidance that can help programme implementation actors, including UNICEF country offices and government partners, non-government organizations, and other support agencies working on improving household sanitation, to plan, design, implement and evaluate Market-Based Sanitation ("MBS") solutions in order to positively influence the market actors and encourage the creation of vibrant, sustainable and healthy local sanitation markets.

While the first chapters of the guidance have been developed, UNICEF Supply Division seeks to devise two additional chapters that leverage UNICEF and others' experience and approaches in market influencing to address market barriers that inhibit children's access to essential supplies. The chapters will examine what interventions have been developed in the sanitation sector to address these market barriers and how these interventions can be scaled up and amplified. In addition, the chapters will examine market shaping approaches that have been successfully implemented at scale in other sectors and how these approaches can be translated to the sanitation market. The two chapters will specifically describe advanced modalities to reduce transaction costs, increase market information, balance supplier and buyer risks and increase access to capital for the development of local supply base.

The consultant will be responsible for:

The development of two chapters to complete the existing draft MBS guidance

  • The consultant will be required to structure and do research necessary to write two chapters of the guidance for a total of about 20-30 pages.

  • The first chapter shall i) describe approaches to influence markets, building on UNICEF and partners expertise and experience in market influencing and ii) describe the pathway for devising and implementing customized market influencing interventions to address the market barriers at scale, drawing on lessons learned from interventions that have been trialed in sanitation markets as well as from market shaping interventions that have been successfully implemented at scale in other sectors.

  • The second chapter shall i) outline existing and novel approaches developed by UNICEF and other actors to support and facilitate access to affordable capital for suppliers and how they apply to sanitation entrepreneurs to enable them to invest in sanitation enterprise and ii) describe how UNICEF can facilitate the implementation of these approaches.

Case Studies

  • Based on information provided by UNICEF, document 1-2 brief case studies of 1 or 2 pages each to illustrate how market influencing initiatives and support to local supply base development have been devised and implemented and to what extent it can be expanded to sanitation markets.

  • The Case Studies will be integrated into both chapters to facilitate the flow of reading the guidance.

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