Home > News & Events > Consultant News > Tender: Access to New Geographical Markets

Consultant News

Tender: Access to New Geographical Markets

Belgium, 31 December 2015


The overall objective of the SME Instrument is to create growth and jobs in supported SMEs and respond to societal challenges. This will be achieved through support to development and market introduction of innovative products/services/processes by the SMEs. This support takes the form of direct grants, business innovation coaching and commercialisation services.

Within Phase 3, the aim for the SME Instrument "Access to New Geographical Markets – Overseas Trade Fair Participation Programme" is to facilitate access for the Funded SMEs to key international trade fairs in new geographical markets outside the European Union and Associated Countries to H2020.

Evidently the Funded SMEs would also benefit from participation at fairs in Europe. But, it is recognised that the regional and national business support agencies routinely organise joint stands for innovative SMEs at the lead fairs in Europe (Hannover Messe Fair, Mobile World Congress Barcelona and many others). Supporting representation at fairs in Europe would duplicate efforts or even create an unnecessary feeling of competition. We therefore focus exclusively on leading fairs overseas.

The specific objectives of the action are to:

  • have exhibition spaces in overseas trade fairs;

  • create trade and business cooperation/partnerships between the Funded SMEs and companies/ investors/ public procurers in Third Countries;

  • improve the Funded SMEs knowledge about new geographical markets.

This action will help the Funded SMEs to operate internationally by exploiting business opportunities in regions with strong clusters of clients and potential business partners.

The support services offered will help the Funded SMEs to increase their understanding about Third Countries' markets and competitors. They will contribute to the development of their international outlook and competitiveness. They will provide guidance and mentoring to help Funded SMEs achieve their business goals in foreign markets.

Finally, this action will increase the visibility of Funded SMEs as well as of the SME Instrument scheme. This will increase the commercialisation opportunities of the projects funded by the SME Instrument. It will enable the Funded SMEs to underpin future economic growth and job creation.


For the purposes of the objectives above, the main tasks will be the following:

  • Promotion of the trade fairs to the Funded SMEs, helpdesk and evaluation;

  • Collection of the selected SMEs expectations/ business needs;

  • Briefing of the selected SMEs before departure to the trade fair;

  • Drafting of the showcase for each selected SME;

  • Organisation of pre-set meetings and beyond;

  • Sharing collected business contacts with the other selected SMEs;

  • Promotion of the selected SMEs on-site;

  • Logistics of the trade fair;

  • Promotion follow-up;

  • Additional customised services at a preferential rate;

  • Follow-up task;

  • Coordination meetings;

  • Contingency planning;

  • Satisfaction survey, mission reports and impact report.


Submission Deadline: 1 March 2016

Also view the ECN Procurement Notice (accessible by ECN Executive Members - Login to View)

Back to Consultant News